Now I get it, when you launch a business you start with a great idea of what to sell and that’s the idea that keeps your mind your mind up at night. It’s easy then to imagine the business you are going to build around it. You get excited, you start thinking ‘Oooh what if I add this too, or what if I try and upsell with this, or what if I sell this and this and this!’ Do you see what I mean? It is so easy to let the excitement get the better of you that most people end up stuck and unclear… ‘But I don’t get it, why aren’t people buying?’

Which is why so many new business owners make the mistake of offering too much without even thinking about how or why they are offering it. So it’s time to redefine and understand your offers.

You need a strong sense of what you’re offering, your own motivation behind it, the point of difference only you have, and the challenges only your offer solves.

There is no point having a ton of offers when you could have one or a handful of signature offers with a strategy behind them that actually sells for you.

So, regardless of you skill level or stage in your business, what I’m about to give you will serve you now and in the future. The best part of the Audit Your Brand quiz, is actually what comes next.