#KHStudy for Epsom Sand & Soil
Recent Website launch for Epsom Sand & Soil
Landscape Supply Website | Strategy, UX & SEO
Epsom Sand & Soil is a trusted supplier of landscaping materials in Bendigo, supporting both trade professionals and everyday customers across Central Victoria. Known for their reliable service, quality products, and strong local presence, the business plays an essential role in helping projects of all sizes come to life.
When they partnered with The KH Studio, the goal was clear: To create a website that reflects their reputation on the ground — while making it easier for customers to explore products, plan projects, and take action.
Creating a Clear Path from Product to Purchase
For many customers, purchasing landscaping materials can feel overwhelming — from understanding product types to calculating quantities and organising delivery. The website needed to simplify this process.
Working closely with the Epsom Sand & Soil team, we focused on:
• Creating clear, structured product categories
• Making navigation intuitive for both trade and residential users
• Supporting decision-making with helpful, accessible information
• Highlighting delivery and service options clearly
• Encouraging action without overcomplicating the experience
The result is a user-friendly website that removes friction and supports customers at every stage of their project.
Product-First Structure Designed for Real Users
We designed the site with a strong focus on product accessibility and usability.
Each section was built to:
• Clearly present materials and their uses
• Support quick comparisons between options
• Provide guidance for customers who may be unsure where to start
• Reduce unnecessary steps between browsing and enquiry
The structure ensures that whether a user is a landscaper needing efficiency or a homeowner planning their first project, they can navigate with confidence.
Supporting Local Customers with Practical Information
Beyond product listings, the website plays an important role in educating and guiding customers.
We integrated content that:
• Helps users understand what materials they need
• Clarifies delivery processes and expectations
• Provides reassurance through clear, direct communication
• Reflects the approachable, knowledgeable nature of the team
The tone is practical, grounded and helpful — mirroring the real-life experience of visiting the yard.
Photography That Brings the Brand to Life
As part of this project, we captured a suite of brand photography to support the website and wider marketing.
The imagery focuses on:
• The team behind the business
• The scale and quality of materials available
• Real moments in the yard and on-site
• Creating a sense of trust, reliability and local connection
This visual direction ensures the brand feels authentic, approachable and embedded within the Bendigo community.
Ongoing Social Media Management
Our work with Epsom Sand & Soil extends beyond the website.
We continue to manage their social media presence, ensuring consistency across:
• Content creation and scheduling
• Brand voice and messaging
• Campaigns and seasonal promotions
• Community engagement
This ongoing support allows the brand to remain active, visible and relevant — reinforcing the connection between their digital presence and on-the-ground service.
Visual Identity & Experience
The design direction reflects the nature of the industry — practical, reliable and grounded — while still feeling modern and considered.
Through colour, layout and typography, we created a visual language that:
• Feels strong and dependable
• Supports readability and clarity
• Aligns with the physical environment of the yard and materials
• Enhances usability without distraction
Every design decision was made to support function first — with a layer of refinement that elevates the overall experience.
The Outcome
A strategic, user-focused website supported by strong visual content and ongoing digital management that:
• Simplifies the customer journey from browsing to purchase
• Improves clarity around products and services
• Strengthens brand presence both online and in-market
• Supports ongoing marketing through social media
• Reflects the reliability and reputation of Epsom Sand & Soil
This project highlights the impact of thoughtful, practical design — where clarity, usability and consistency come together to support both the business and its customers.
KH Website
