#KHStudy for Lush Culture
Website launch and recent refresh for Lush Culture
Salon Website | UX, Squarespace CSS, Copywriting & Ongoing Creative Support
Our partnership with Lush Culture has been one of ongoing evolution, creativity and growth.
We’ve worked closely with Leah, founder of Lush Culture, since 2020, supporting the business through multiple stages of expansion, brand refinement and digital development. Over the years, the website has continued to evolve alongside the business, reflecting new salon spaces, annual brand photoshoots, growing service offerings and significant team growth.
Most recently, Lush Culture expanded from Lush Culture Hair & Beauty to also include Lush Culture Skin & Body — introducing a second location and a broader service experience under the one brand umbrella.
This next phase required a thoughtful digital restructure: creating a website experience that clearly separates the two locations and offerings, while still feeling cohesive, elevated and unmistakably Lush Culture.
“The LUSH experience, redefining your beauty culture…”
Designing for Growth and Expansion
As the business evolved, the website needed to evolve with it.
The challenge was balancing two distinct service categories and locations without creating confusion for users. We worked closely with the Lush Culture team to ensure the website experience remained intuitive, seamless and visually aligned.
The updated structure focused on:
Clearly differentiating Hair & Beauty and Skin & Body services
Creating smooth user pathways between both locations
Maintaining a cohesive overall brand experience
Supporting ongoing team and service growth
The result is a website that feels refined, functional and easy to navigate — while still capturing the elevated and welcoming feel of the salons themselves.
An Ongoing Visual Evolution
Lush Culture has always placed strong importance on experience, atmosphere and presentation.
Across multiple annual photoshoots and website refreshes, we’ve continued refining the visual direction of the brand — ensuring the digital presence grows alongside the business itself.
This has included:
Updated brand imagery and team photography
Refined website layouts and user experience improvements
Custom Squarespace CSS enhancements
Copywriting and graphic design support across the site
Each refresh has helped strengthen the online experience while maintaining consistency and recognisability for existing clients.
Creating a Cohesive Digital Experience
With multiple service areas, expanding teams and two physical locations, consistency became a key priority.
Every design and content decision was made to ensure the website feels connected and intentional — allowing users to move naturally through the experience while understanding the unique offering of each space.
The long-term nature of this partnership has allowed us to deeply understand the Lush Culture brand and continue evolving it in a way that feels authentic and aligned with Leah’s vision.
The Outcome
An evolving digital presence that:
Supports the growth of multiple salon locations
Creates clear pathways across services and experiences
Maintains a cohesive and elevated brand identity
Continues to evolve alongside the business
Reflects the professionalism, warmth and culture of the Lush Culture team
This project is a reflection of the value of long-term creative collaboration — where strategy, trust and consistency allow a brand to grow with confidence over time.
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