YOUR MARKETING + DIGITAL SUPPORT PREP ONLINE
Are you ready to turn clicks into opportunities?
Scroll down for your prep-work!
Now that you’ve secured your KH Paid Ads experience, it’s time to get the foundations in place.
Whether we’re managing your Google Ads, Facebook + Instagram Ads, or a combination of both, this page contains everything you need to prepare for your campaign, provide our team with access and understand what happens next....
Here's just a taste of what you'll find:
01. The KH Paid Ads Process — An overview of how your campaign comes together.
02. The ‘Get Started’ Questionnaire - The information we need from you before we begin.
03. Platform + Account Access — Connecting the accounts our team needs to manage your advertising.
04. Tracking + Website Access — Making sure we can measure what happens after someone clicks.
05. Creative + Brand Resources — Preparing the assets we may need to bring your campaign to life.
06. Campaign Strategy — How we turn your goals, audience and offer into a strategic campaign.
07. Launch + Optimisation — What happens once your advertising goes live.
08. Monthly Reporting — Understanding your results and our ongoing recommendations.
We’ve designed this page to guide you through every step. Work through it at your own pace and refer back to it whenever you need.
STEP ONE
KH Paid Ads Process
This is the process you can expect from your KH Paid Ads experience.
New Clients:
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Questionnaire, account access, website access + tracking requirements.
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Audience, competitor, keyword and campaign research relevant to your platform.
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Campaign structure, targeting, copy, creative and/or keyword development.
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Conversion tracking, landing page review and campaign checks.
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Your campaign goes live and begins collecting real-world data.
From Here:
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We regularly monitor campaign performance, spend and activity.
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We refine your campaigns based on performance and available data.
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We’ll contact you when we need input, approvals or recommend a strategic change.
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You’ll receive regular reporting to help you understand what your advertising is doing.
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As we gather more data, your advertising strategy can evolve alongside your business.
STEP TWO
The ‘Get started’ Questionnaire
Before we dive into your campaign, we need to understand the business behind the ads.
Your questionnaire gives our team the strategic information we need to understand your goals, services, ideal clients, locations, competitors, previous advertising activity and what a valuable lead looks like to your business.
The more context you can give us, the stronger the foundations we can build.
STEP THREE
Platform + Account Access
Let’s get connected.
To manage your campaigns properly, our team will need access to the relevant advertising accounts and supporting platforms.
The exact access required will depend on your campaign.
FACEBOOK + INSTAGRAM ADS
We may require access to:
Meta Business Portfolio
Facebook Page
Instagram Account
Meta Ads Account
Meta Pixel / Dataset
Relevant website or landing page
GOOGLE ADS
We may require access to:
Google Ads
Google Analytics 4
Google Tag Manager
Google Business Profile, where relevant
Relevant website or landing page
Don’t stress if you’re unsure what you already have set up.
Part of our onboarding process is identifying your existing digital infrastructure and helping establish what is required for your campaign.
STEP FOUR
Tracking + Your Website
A click is only the beginning.
Advertising performance isn’t simply about how many people see or click an ad. We want to understand what those people do next.
Depending on your campaign, we may track actions such as:
FORM SUBMISSIONS • PHONE CALLS • BOOKINGS • PURCHASES • ENQUIRIES • KEY WEBSITE ACTIONS
To establish or review your conversion tracking, we may require administrator access to your website and relevant analytics platforms.
We’ll review the available tracking infrastructure during setup and advise you if anything additional is required.
Your landing page matters too.
Paid advertising can bring the right people to your website, but the page they land on still needs to do its job.
Clear messaging, a strong offer, mobile usability, trust signals and an obvious next step can all influence whether traffic becomes an enquiry.
If we identify something that may be limiting campaign performance, we’ll let you know.
STEP five
Creative + Brand Resources
Give us the good stuff.
For Meta advertising in particular, strong creative plays a major role in campaign performance.
Depending on your package and campaign strategy, we may use a combination of existing brand assets, professional photography, video, graphics and campaign-specific creative.
Please provide access to any relevant:
BRAND GUIDELINES
LOGOS
PROFESSIONAL
PHOTOGRAPHY
VIDEOGRAPHY
GRAPHITESTIMONIALS
OFFERS
PROMOTIONS
If The KH Studio already manages your brand, website, photography or marketing, even better — we can draw from the assets and strategy already within your KH ecosystem.
STEP six
Creative + Brand Resources
We don’t believe in simply putting an ad online and hoping the right people see it.
Before launch, our team considers the bigger picture: what you’re promoting, who needs to see it, what they may be searching for, where they are in the decision-making process and what needs to happen after they click.
Depending on your campaign, this may include:
GOOGLE ADS
Keyword research • Search intent • Geographic targeting • Campaign structure • Ad groups • Negative keywords • Ad copy • Landing pages • Conversion actions
META ADS
Audience strategy • Campaign objectives • Geographic targeting • Creative direction • Ad copy • Placements • Retargeting opportunities • Landing pages • Conversion actions
Your advertising strategy is then built around the goals agreed upon during onboarding.
STEP SEVEN
Campaign Launch + Optimisation
Your campaign is live. Now the real data begins.
Once your campaign has been built, checked and approved where required, we’ll launch it into the digital world.
From here, your advertising begins generating real performance data.
Rather than making constant changes based on individual clicks or short-term fluctuations, our team looks for meaningful patterns and opportunities within the data.
Over time, we may refine elements such as:
TARGETING • KEYWORDS • SEARCH TERMS • BUDGET ALLOCATION • AD COPY • CREATIVE • PLACEMENTS • BIDDING • CAMPAIGN STRUCTURE
Paid advertising is an ongoing process of testing, learning and refining.
STEP EIGHT
Monthly Feedback + Reporting
Because the numbers should actually mean something.
You’ll receive regular reporting on your paid advertising activity, giving you visibility over campaign performance and the metrics that matter.
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AD SPEND
CLICKS
IMPRESSIONS
CTR
CPC
CONVERSIONS
COST PER CONVERSION
LEAD
CAMPAIGN PERFORMANCE
But reporting isn’t simply a collection of numbers.
Our role is to help you understand what those numbers are telling us, what we’re learning from the campaign and where we see opportunities to optimise or evolve.
YOUR FEEDBACK MATTERS TOO.
We can see what happens digitally, but you see what happens inside your business.
Let us know about the quality of enquiries, leads that become clients, sales conversations and changes within your business. This information gives our team valuable context when assessing campaign performance.
STEP NINE
Looking for more?
We build brands for life, not just for a moment.
Paid advertising is one part of your wider digital ecosystem.
As your business grows, The KH Studio can support you across Brand Strategy + Graphic Design, Custom Squarespace Websites, Photography + Videography, Social Media, SEO, Email Marketing and wider Digital Marketing Strategy.
So when the next piece of your brand needs attention, you already have a team who understands the bigger picture.