#KHStudy for Bendigo UFS

30 July

Recent Brand + Website launch for Bendigo UFS

Bendigo UFS has long been a pillar in our regional healthcare community — a profit-for-purpose pharmacy that does things differently. Their commitment to supporting our community, exceptional care, health education, and genuine connection with their customers deserved a digital presence to match. So when they came to us for a complete website overhaul, our goal was clear: create a digital home that’s informative, transparent, and comforting — just like their in-pharmacy experience.

From day one, our conversations with Susan and the team made it clear that this wasn’t just about a “new site.” It was about making healthcare more accessible, communicating clearly across multiple service offerings and locations, and building a user experience that truly reflects the depth of care and community connection Bendigo UFS offers. And we couldn’t wait to get started.

The Website Experience

Bendigo UFS has multiple locations, sub-brands, and service offerings—from vaccinations and nurse visits to membership benefits and community impact. The challenge was to create a streamlined, intuitive experience for visitors to land on exactly what they need, as quickly as possible. Here’s how we did it:

Clear, dynamic navigation with a hover mega-menu to guide customers by location, service, or need.
Long-scroll, sales-meets-experience pages that inform and empower users to book with confidence.
Embedded videos for each location, offering a visual snapshot of what to expect — from the layout of the space to the feel of the service.
Seamless booking options for vaccinations and nurse appointments, with backend flexibility to support future software updates.
Transparent content that builds trust, particularly across the services and vaccination pages, reducing uncertainty and reinforcing the quality of care.

The result? A calm, comforting, and professional online experience that reflects the in-person support Bendigo UFS is known for. Whether someone’s popping in for a flu shot or exploring long-term healthcare options, the new site makes it easy, reassuring, and informative from the first click.

Bringing It All to Life

To complement the new site, we delivered a KH Photography Experience and B-Roll Video Add-On to ensure every page felt human, warm, and rooted in the community. Real team members. Real locations. Real connection. The content was then packaged into a tailored Social Media Kit, giving their team the tools to show up consistently online and extend the impact beyond just the website.

The Impact

This project wasn’t just a facelift. It was a full-scale digital transformation — one that puts Bendigo UFS in control of their brand, tells their story with clarity and care, and gives their customers the experience they deserve online before they even walk through the door.

It was such a privilege to work alongside Susan Randall, Nicole Cox and the team, and we’re so proud to have been part of this next chapter.

WHAT KH EXPERIENCES THEY CHOSE:

Marketing Plan Development with Kira & Alyssa (1:1 Half-day Session, 20+ page Marketing Plan and Social Media Kit Creation including templates, hashtags, optimising profiles)
Complete Website Build with Kira, Alyssa & Grace (Copywriting & Editing, Curating Visuals, Website Design Layout and Copywriting)
Ongoing Graphic Design & Branding Support with Alyssa & Steve (Signage, Campaign Roll-out, Graphic Design, Flyers)
KH Photoshoot with Vanessa (Photography Brief Planning, Multiple Locations and Scenes, Headshots)
KH Videography with David Darrah (Marketing Content/B-Roll)