#KHStudy for Looped
Recent Brand + Website launch for Looped
Where Financial Goals Come Full Circle
Some projects hit a little different — and this was one of them.
We’ve been working alongside Hamish Riley for years, supporting him with marketing during his time at Bendigo Loan Market. So when he made the decision to step out under his own banner and launch Looped Group, it was a full-circle moment in every sense.
This time, it wasn’t just a website. It was a brand built from scratch — and a vision brought to life.
What We Delivered
▸ Brand Strategy Support (in collaboration with Pat Thompson)
▸ Full Visual Identity Design by Alyssa Tucker
▸ Website Strategy + Custom Build
▸ Copywriting Across entire website and key sales pages
▸ Image Curation & Content Placement
From Franchise to Full Identity
Alyssa worked closely with Hamish and brand strategist Pat Thompson to bring the Looped identity to life — crafting a brand that feels approachable, modern, and trustworthy. The result is the clean, confident Looped brand you see today: a perfect blend of fresh energy and grounded expertise.
Then we brought it all into the digital space — building a site that positions Looped as more than just a mortgage broker, but a strategic partner for individuals, families, and business owners.
A Website That Works for Real People
At Looped, the client experience always comes first — and we knew the website needed to reflect that.
From layout to language, the site is built to feel human and easy to navigate. Whether you’re a first home buyer, refinancing, or looking for business lending, it’s simple to find what you need and take action.
▸ Quick Links guide users through key decisions
▸ Service pages are structured by both need and audience
▸ An interactive “Our Process” section builds confidence
▸ Broker bios and testimonials build immediate trust
And because Hamish is a broker who’s known for being down-to-earth and dependable, we made sure the entire site feels like an extension of that experience.
A Word from Hamish
“Kira and Alyssa are fantastic to work with! Always accommodating with fantastic ideas to help grow your business!”
Couldn’t ask for a better endorsement from someone who’s built a reputation on relationships and results.
Check out the full site ➔ looped.pro
And if you’re ready to work with a broker who actually gets it — you’ll find him here.
KH Website
